Track website traffic is crucial for businesses to understand their online presence and user behavior to make data driven decisions.
Odoo 16 is a powerful business software Management that offers various ways to track website traffic effectively.
Use Google Analytics in Odoo 16 to track Website Traffic:-
Google Analytics has long been a go to solution for users seeking a comprehensive insight into the user behavior, traffic source, conversion rates etc.
To track the website traffic with google analytic in Odoo 16, follow these points:-
- Create google Analytics Account
- Set up property by provide necessary details, such as website URL and the time zone, which obtain tracking ID
- Installing Google Analytics in Odoo 16 with the website module.
- And at last Configure the Google Analytics module by entering your google analytics tracking.
- Verify the tracking visiting your Odoo website and then check the google analytic dashboard to see if it captures the traffic data.
Important Notes in Odoo 16 Users: Transition to Google Analytics 4
It is important to note that google has a deprecated universal Analytics, which will no longer be supported starting from july 2023.
Google is replacing it with Google Analytics 4 (GA4), and new accounts are already using it by default.
GA4 does not allow its dashboard to be integrated into external websites.
If you are using Odoo 16, which will likely be implemented before July 2023, the built in google analytics module will continue working with universal Analytics.
If you plan to upgrade to a new version of Odoo or want to use GA4, you may need to explore other methods of tracking website traffic or consider using alternative analytic solutions like Plausible.io.
Analyze Website Traffic in Odoo 16 with Plausible.io:-
Google Analytics in Odoo 16 is a wide use. Some businesses prefer a privacy focused analytic solution which is where Plausible.io comes into the picture.
Follow your website traffic in Plausible.io:-
- Create a Plausible.io account
- Install the Plausible.io in Odoo 16.
- Click on the + New Link in visibility tab within your Plausible,io account for creating your share link.
- Choose a name and password to click the button to create a Shared Link.
- Copy the new share link URL from plausible.io and paste into the setting in Odoo.
- Verify the tracking of your Odoo website and check your Plausible.io account to see if it captures the traffic data.
CONCLUSION:-
In tracking website traffic it is essential for businesses to gain insight into their online performance.
In Odoo 16, you can track the website traffic by integrating Google Analytics or else using Plausible.io.
Make sure that the upcoming transition from the universal Analytics to google Analytics 4 and consider the option available for the future version of odoo.